The most influential tech event in the world

CES took place from 9th to 12th January 2023. The all-pink Swiss booth has been one of the most outstanding elements and a relevant stop of the swisstech campaign ever since its launch back in 2019. In this occasion, it presented 25 Swiss companies that are actively engaged in consumer technology and offered a showcase for the technology companies with cutting-edge innovations. The campaign aims to boost Switzerland’s visibility as a high-performing, competitive, and leading hub of innovation and technology, including digitalisation and future-oriented technologies.

The three main takeaways from CES 2023 were:

• CES displayed the need for innovations that contribute to a better future and, more importantly, to make existing and new technologies future-proof.
• This year’s main attractions were smart homes and the metaverse. The latter is a term that encompasses both the notion of cyberspace (i.e. the internet) and a network of virtual worlds (e.g. accessed using virtual reality or augmented reality headsets).
• Despite good intentions, CES came up short in showcasing the importance of sustainable and environmentally friendly technologies.

Making technologies future-proof

For the first time, CES had a theme focused on Human Security for All. Contributing to the world’s global challenges was at the heart of the fair. But more than just showcasing innovations that have a positive impact on our future, CES highlighted the need to make existing and new technologies future-proof.

Being future-proof goes hand in hand with being cyber-proof. The threat of cyber-attacks and the importance of cyber security are crucial aspects innovators must consider and incorporate into their technologies.

Metaverse trend

The event also featured a dedicated metaverse area on the show floor, exhibiting groundbreaking sensory technologies that build interactive digital worlds. Despite ongoing disagreements on the exact definition of the metaverse, CES showed real substance forming around the trend of the metaverse in two forms. On one side, there is technological innovation, and on the other side, there is business strategy development. Entrepreneurs are increasingly looking at use cases. More specifically, this means asking how the product will be used in the market across the consumer landscape.